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In 2022, social media for businesses is no longer optional—and as the food delivery market continues to boom—tech savvy restaurateurs are making their online presence a priority.
We know time is money in the restaurant business, so we’ve outlined some actionable steps you can take to increase your restaurant’s search visibility. While improving your restaurant’s online health is a marathon—not a sprint—there are small changes you can make today to boost your restaurant’s visibility on Google.
The good news? You don’t have to be an SEO expert or marketing wizard to master them. Let’s dive into the 9 ways you can easily increase your restaurant’s visibility today.
Did you know the average optimized Google Business Profile listing gets 5x more views than a listing that has not been optimized? Creating a Business Profile for your restaurant allows you to control the information displayed on Google Search and Google Maps - like your business address, opening hours, phone number, menu items, ordering options, etc. In the end, it’s a matter of credibility. Customers are twice as likely to consider a business reputable and 70% more likely to visit if it has a complete profile on Google Search and Maps.
With features like sharing updates, responding to reviews, and adding pictures, you will be able to connect with customers in new ways. Google results are optimized to help find nearby businesses, so having a Google Business Profile for your restaurant will help people find you. You can accept reservations and online orders from your profile, converting searchers into customers. For more information on optimizing your Google Business profile, click here.
A good website converts a user into a customer quickly. Make sure your website is up to date, easy to navigate, and visually appealing. Include buttons to book a reservation online, order food (if you don’t have a direct-to-consumer ordering platform, list all the third apps with hyperlinks to your restaurant), and menu.
93% of customers look for online menus before dining out or ordering in. That means it’s a no brainer to keep your menu fully up-to-date and listed on your website, Google Business Profile, Facebook, and IG highlights. Providing your customer with the exact items available will reduce the time it takes for your staff to relay info on the phone and avoid disappointment if an item is no longer on your menu.
Requiring reservations helps you manage orders and increases customer touchpoints. It creates a channel for guests to send feedback about their experiences, ultimately increasing the probability of a customer finding your restaurant online and returning to your restaurant.
Post frequently on Facebook, Instagram, and TikTok - depending on who your main customer type might be. You can then repurpose your restaurant content on Google posts. Make sure to create location-specific content to reach customers near you. Create engaging content representing your restaurant’s brand identity—but feel free to capitalize on timely trends and trending sounds on Instagram reels. Use three hashtags per post related to the restaurant industry. According to Doordash, the most popular hashtags for restaurants includes #happyhour, #foodie, #delish.
Check out these resources to master restaurant marketing today:
Spend twenty minutes community managing across your digital platforms each day. Respond to every review (negative or positive) using our review template responses for restaurants. Encourage UGC (user-generated content) by reposting customers’ content at your restaurant or your food. Establish a community by featuring your customers and offering special promotions to those who repost your restaurant’s content and tag a friend.
We know customers discover many restaurants online. Include keywords using tools like SEMrush or Google Keywords to find the best keywords related to your restaurant/ cuisine.
For example, if you run an Italian restaurant in Cobble Hill, Brooklyn, New York, put “Italian cuisine near Cobble Hill” on your website. This way you’re attracting your niche customer base through words that they’d most likely search when their craving for Italian food in their area hits.
Reach out to local food journalists and influencers to visit your restaurant. This is a modern, creative way to share your business through word of mouth online. You can also encourage write-ups in your local paper by reaching out proactively to tell local businesses about new deals and promotions you may be running (think themed days, seasonal favorites, or free delivery fee days!).
Another favorite is collaborating with local businesses to host an event (i.e., book reading at your restaurant or live music).
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Insights today to see in real-time how your top-performing menu items, which promotions are performing the best (promotion ROI), and order issues to reduce negative reviews. You can learn more about Otter Insights here.
If you're looking to increase your restaurant's search visibility, try Otter! Otter is designed to simplify and superpower your delivery business—with POS integration, menu management, insights, and automated marketing, Otter will help your restaurant stand out from the competition.