How to Succeed in Delivery

How to manage negative restaurant reviews

November 16, 2020

Reviews are a critical part of the restaurant industry.

In 2020, online reviews impact most industries – from restaurants, to hotels, to doctor’s offices, to hospitals and hair salons. The industry where reviews matter most? The restaurant industry. 61% of consumers have read online restaurant reviews, and 34% of diners choose a restaurant based on reviews. Reviews are both free advertising and a source of truth: 68% of millennials trust restaurant reviews compared to the 34% who trust traditional advertising, and 77% of consumers pay more attention to peer reviews than reviews written by professional critics. During a pandemic where delivery and outdoor dining are more important to your business than ever, reviews can also help your restaurant rank for important keywords like “delivery” “outdoor seating” and “patio.” Restaurateurs are well aware of the impact reviews can have on business with 93% of restaurants globally monitoring their reputation online, the majority of which are monitoring their online reputation several times a week. And these days, people have tons of opportunities to review your restaurant: in addition to Yelp, Foursquare and Zomato, Google and Facebook are now the no. 1 and no. 2 platforms for online reviews.

While diners are increasingly writing positive reviews, and good reviews can benefit your business in a big way, negative reviews are bound to happen. In a society where 33% of consumers won’t eat at restaurants with an average rating of <4 out of 5 stars, knowing how to manage reviews left by less than happy customers is critical to your business.

Restaurant Reviews

While diners are increasingly writing positive reviews, and good reviews can benefit your business in a big way, negative reviews are bound to happen. In a society where 33% of consumers won’t eat at restaurants with an average rating of <4 out of 5 stars, knowing how to manage reviews left by less than happy customers is critical to your business.

Read on to learn 5 simple ways to respond to negative restaurant reviews.

Otter succeed in delivery banner

Step 1 - Do some research.

Context is critical when responding to online reviews. Make sure to read negative reviews closely, perhaps even twice or three times over. And when you have a full grasp on what the customer thinks went wrong, cross-reference the situation with your team. What was their understanding of what happened? If this negative review was based on a late delivery, what led to that? If it was a situation that happened in your store, what was your employees understanding of what went wrong? When you understand the context of what the customer thinks went wrong and why, do some quick research on the reviewer. Do they have a habit of one starring restaurants? What’s their general tone on review sites? This will ensure you respond to this particular customer in a way that resonates with them personally.

How to respond to restaurant reviews

Step 2 - Take a deep breath.

It’s in our nature as people to respond to frustration with frustration, but as hard as it may be, try to detach yourself personally. 

Step 3 - Respond to every review.

Yep, even that particularly frustrating one.

Think about why people write online reviews or anything on the internet really. People share their thoughts publicly because they want to be heard. Before responding directly to their review on your restaurant’s page, reach out to them directly. Acknowledge that you hear them, and work through a solution with them individually: what can you do to reconcile their experience? Once you’ve landed on a solve, respond to their review publicly: keep it direct and polite, mentioning whatever solution the two of you landed on. 

Okay okay, all sounds well and good. But what about that particularly frustrating review, do you really have to respond to that one? Unfortunately the answer is still yes. But doing so will pay off: 45% of consumers say that they’re more likely to visit a business if it responds to negative reviews. 

Succeed in delivery


Step 4 - Don’t wait too long to respond.

In an “everything on-demand” world, 53% of customers expect businesses to respond to their online review within 7 days. Responding quickly and intentionally will help you stand out from the competition with 63% of consumers reporting that they never heard back from a business after writing a negative review.  Setting up a Google Alert for your restaurant’s name, specialty cuisine, and a combination of your restaurant’s name and location will protect you from missing reviews that may need your attention. 

Step 5 - Keep an active, positive presence online all the time.

It’s easier to respond to a compliment than a critique. Make sure you’re engaging with and responding to positive reviews. This can turn a first-time customer into a loyal eater, and an advocate for your brand. While one negative review may turn away some potential customers, most customers can be won over by seeing you solve problems, engage, empathize and show some personality online. 

Start succeeding in delivery with Otter today!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Latest blog posts

Sometimes you just want a little extra. Extra support. Extra features. Extra everything.
How to Succeed in Delivery

How to sell alcohol online by taking advantage of 2022 beverage trends

Restaurants, learn how to sell alcohol online to benefit your bottom line. In this article, we dig into the top 5 adult beverage trends for 2022.

How to Succeed in Delivery

How to create a Google Business Profile for your restaurant: a step-by-step guide

In this guide, we’ll break down the simple steps for getting your restaurant to show up on Google Search and Google Maps, along with the top features you should be using to optimize your listing.

About Otter

How Hooters delivers on their bottomline by delivering All-American fun alongside Otter

Learn how Hooters decreased order issues, missed orders and cancellations by an average of 19% resulting in $17,000 in cost savings per month alongside Otter!

Success Stories

How Dog Haus transformed their business alongside Otter

"Otter makes life a lot easier in this stressful industry. You have nothing to lose and a lot to gain."

About Otter

How Otter’s auto-accept feature can increase your restaurant’s delivery revenue by $250 per month

Restaurants – decrease missed orders and increase revenue with Otter’s auto-accept feature.

Local Heroes

‍“I Just Bought A Doughnut Shop, Honey," Life Lessons from Primo's Donuts

How a family car ride turned into a three-generation family business.

Success Stories

Floridino’s Pizza & Pasta superpowers their delivery business with Otter

“With Otter, it almost feels like we’re living ‘pre-tablet life.’ I have no idea how we did delivery without you guys.”

How to Succeed in Delivery

Why your restaurant should be on more than one food delivery service

Learn how to sign-up for multiple food delivery platforms to increase your restaurant's reach, sales, awareness and more.

How to Succeed in Delivery

Guide: Virtual brands demystified

How starting a virtual brand can help your restaurant succeed in delivery.

Solutions for enterprise customers

For restaurant groups with more than 10 locations, we love getting you up and running as smoothly and quickly as possible. Let us know what you need, and we’ll custom-tailor the right solution for your business. Let’s have a conversation about it.

Talk to someone

How to manage negative restaurant reviews

5 simple steps to make negative reviews have a positive impact on your restaurant's reputation.

Reviews are a critical part of the restaurant industry.

In 2020, online reviews impact most industries – from restaurants, to hotels, to doctor’s offices, to hospitals and hair salons. The industry where reviews matter most? The restaurant industry. 61% of consumers have read online restaurant reviews, and 34% of diners choose a restaurant based on reviews. Reviews are both free advertising and a source of truth: 68% of millennials trust restaurant reviews compared to the 34% who trust traditional advertising, and 77% of consumers pay more attention to peer reviews than reviews written by professional critics. During a pandemic where delivery and outdoor dining are more important to your business than ever, reviews can also help your restaurant rank for important keywords like “delivery” “outdoor seating” and “patio.” Restaurateurs are well aware of the impact reviews can have on business with 93% of restaurants globally monitoring their reputation online, the majority of which are monitoring their online reputation several times a week. And these days, people have tons of opportunities to review your restaurant: in addition to Yelp, Foursquare and Zomato, Google and Facebook are now the no. 1 and no. 2 platforms for online reviews.

While diners are increasingly writing positive reviews, and good reviews can benefit your business in a big way, negative reviews are bound to happen. In a society where 33% of consumers won’t eat at restaurants with an average rating of <4 out of 5 stars, knowing how to manage reviews left by less than happy customers is critical to your business.

Restaurant Reviews

While diners are increasingly writing positive reviews, and good reviews can benefit your business in a big way, negative reviews are bound to happen. In a society where 33% of consumers won’t eat at restaurants with an average rating of <4 out of 5 stars, knowing how to manage reviews left by less than happy customers is critical to your business.

Read on to learn 5 simple ways to respond to negative restaurant reviews.

Otter succeed in delivery banner

Step 1 - Do some research.

Context is critical when responding to online reviews. Make sure to read negative reviews closely, perhaps even twice or three times over. And when you have a full grasp on what the customer thinks went wrong, cross-reference the situation with your team. What was their understanding of what happened? If this negative review was based on a late delivery, what led to that? If it was a situation that happened in your store, what was your employees understanding of what went wrong? When you understand the context of what the customer thinks went wrong and why, do some quick research on the reviewer. Do they have a habit of one starring restaurants? What’s their general tone on review sites? This will ensure you respond to this particular customer in a way that resonates with them personally.

How to respond to restaurant reviews

Step 2 - Take a deep breath.

It’s in our nature as people to respond to frustration with frustration, but as hard as it may be, try to detach yourself personally. 

Step 3 - Respond to every review.

Yep, even that particularly frustrating one.

Think about why people write online reviews or anything on the internet really. People share their thoughts publicly because they want to be heard. Before responding directly to their review on your restaurant’s page, reach out to them directly. Acknowledge that you hear them, and work through a solution with them individually: what can you do to reconcile their experience? Once you’ve landed on a solve, respond to their review publicly: keep it direct and polite, mentioning whatever solution the two of you landed on. 

Okay okay, all sounds well and good. But what about that particularly frustrating review, do you really have to respond to that one? Unfortunately the answer is still yes. But doing so will pay off: 45% of consumers say that they’re more likely to visit a business if it responds to negative reviews. 

Succeed in delivery


Step 4 - Don’t wait too long to respond.

In an “everything on-demand” world, 53% of customers expect businesses to respond to their online review within 7 days. Responding quickly and intentionally will help you stand out from the competition with 63% of consumers reporting that they never heard back from a business after writing a negative review.  Setting up a Google Alert for your restaurant’s name, specialty cuisine, and a combination of your restaurant’s name and location will protect you from missing reviews that may need your attention. 

Step 5 - Keep an active, positive presence online all the time.

It’s easier to respond to a compliment than a critique. Make sure you’re engaging with and responding to positive reviews. This can turn a first-time customer into a loyal eater, and an advocate for your brand. While one negative review may turn away some potential customers, most customers can be won over by seeing you solve problems, engage, empathize and show some personality online. 

Start succeeding in delivery with Otter today!

Latest blog posts

Sometimes you just want a little extra. Extra support. Extra features. Extra everything.