Change is rarely comfortable. And while transformation requires adaptation, it always comes with opportunities to develop and grow. Feeling discomfort in the face of change is natural, but for restaurateurs, there’s no reason to feel fear. Why? Because the restaurant industry is predicted to grow 50% over the next decade — the National Restaurant Association expects the industry to hit $1.2 trillion in sales by 2030. To put these stats into perspective, in 2018, restaurant industry sales hit $825 billion. If that number in fact jumps to $1.2 trillion as it's predicted to, that equates to a 50% increase in sales.
And while the pandemic has undoubtedly increased the rate of change for restaurants like yours, this shift was happening pre COVID-19. As the online food delivery market continues to grow, there’s no doubt that succeeding in delivery will benefit your restaurant now and in the future.
The key factor to running a successful delivery business is something you and your team are already experts in. It involves making good food and making people happy. However, since eating at home is different than the eating in-store, the factors that influence a customer’s buying decision are slightly different. In this white paper, we will dive into the top five factors that influence purchase decisions when it comes to delivery, how you can use those decision factors to your advantage, delivery tensions & delivery solutions.