Images of B-Unos loaded fries topped with sauces, jalapeños, cheese and more

Case Studies

How B-Unos went "full throttle" in delivery alongside Otter

Oct 7, 2021 | 2 min read

1 Owner. 2 Locations. $4,459 increase in average monthly revenue.

B-Unos modern kitchen is renowned for their take on the American staple diet.

Established in 2015, B-Unos is a 3-location restaurant chain in New Jersey that provides its community with high-quality food and a family atmosphere.

"We're like a family, and we all truly take pride in our food." Those values are reflected in the various accolades B-Unos has received; including being voted New Jersey's Best Burger in 2019.

Image of B-Unos famous burger loaded with tons of patties, bacon and cheese

Leaving behind corporate life to start B-Unos

Moe and his two B-Unos partners left behind their corporate careers to build something of their own. Being business minded, when Moe noticed that online-orders were increasing rapidly, he began searching for a solution to a problem he knew was coming: endless orders, multiple delivery platforms, tons of tablets, and new restaurant tech that likely wouldn't communicate well with his existing restaurant tech stack. I really wanted to find a solution that directly pushed our online orders to our POS system to the kitchen.

Moe was researching delivery management & optimization platforms when he came across Otter.

"Getting set up was easy, the customer service was great, and integrating Otter and our POS system was super user-friendly."

The ability to handle increased orders has given Moe more time to focus on things like delivery advertising and optimization.

Picture of B-Unos owners Moe and celebrity actor Jason Segel hanging out in the restaurant

Solving his delivery-app nightmare before it started


For his staff, using Otter has reduced stress and given them the ability to focus less on managing delivery tablets, and more on the customer experience.

Moe's decision to use Otter has also increased satisfaction for B-Unos customers, "The decrease in order errors and mistakes ensures our customers are getting exactly what they order. Our customer satisfaction has improved."

Image of a B-Unos burger, fries, and a side of ketchup

Since partnering with Otter, Moe and B-Unos have seen impressive results

  • 36% increase in revenue
  • 59x ROI
  • $346 monthly labor time saved
Oct 7, 2021 | 2 min read

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