FAQs | Otter UK

Bring your delivery apps, direct ordering site and point of sale into a single system with Otter.

Otter is a delivery management & optimisation platform that helps your restaurant increase sales and efficiency. Our partnerships with major online and direct-to-consumer ordering platforms enable the business to provide restaurant customers with unparalleled order aggregation, automation, and data reporting: ensuring restaurants succeed in an omnichannel world by increasing online sales and operating with greater efficiency. Otter’s innovative order management and analytics technology products can be tailored to meet all restaurants’ online ordering needs.

Otter provides you with a comprehensive product and service offering focused on helping your restaurant quickly and sustainably grow its online food ordering business. Our innovative solutions eliminate the chaos of online ordering to help your restaurant succeed in delivery.

Otter operates globally with a wide range of restaurants - from large enterprises to small businesses. A few key restaurant customers include Taco Bell, Arby’s, Golden Corral, Ben & Jerry’s, Pressed Juicery and more.

What types of businesses does Otter partner with?

Otter Dashboard is a reporting and insights tool for restaurant owners and operators. The tool consolidates all order data across online ordering service providers into one, easy-to-navigate and highly visual dashboard. Within the Otter Dashboard, you’ll be able to see performance trends across your brands and locations, in addition to diving into individual orders to understand item trends and issues. We are continuously innovating with our Otter Dashboard tool and are excited to deliver more insights across your operations in the future.

You can also schedule a demo with our team here.

Otter Dashboard aggregates your data across your online ordering service providers. You can easily access the tool from any laptop, tablet, or mobile device through manager.tryotter.com.

Otter Dashboard is available for a low monthly cost - we don’t charge any commission and our monthly rate is fixed.  For more details, see our pricing page here.

We support all major online food ordering services and we’re adding more every day. Check out our Integrations page for more information.

What delivery services does Otter Dashboard support?

Otter Dashboard setup is fast! You can access the tool soon after signing up as long as we have received the required initial information for set up.

How long does it take to set up Otter Dashboard?

No hardware is required. You can access the Otter Dashboard website tool through a laptop, tablet, or mobile phone at manager.tryotter.com.

Does Otter Dashboard require any hardware?

With one tablet and optional printer, Order Manager links all of your delivery services to give you complete control of your online ordering business. From our connected system you can automatically accept orders from all of your delivery services, track and monitor the status of everything at a glance, pause and unpause your stores, 86 menu items when you’ve run out of ingredients, update your store hours, and measure the success of your online ordering business with comprehensive reporting and insights.

You can sign up for Order Manager or reach out to our sales team here.

We support two primary ways of using our software:

1. It’s important for your orders to flow through your POS system

In this case, we provide a tablet that aggregates all of your online ordering services so you have a single place to accept and view your incoming orders. Most restaurants use us to queue up orders and manage getting them into their POS system.

2. You don’t care much for your POS system

In this case, we provide a tablet as well as a printer. You can place the printer near your cooks in the kitchen and they can fire orders based on the printed tickets. You’ll also get a tablet so you have a way to keep an eye on all of your in-flight orders.

Does Order Manager support different ways of working?

Otter is available for a low monthly cost per location - we don’t charge any commission and our monthly rate is fixed.  For more details, see our pricing page here. Receive unlimited integrations and orders so you can get up-and-running quickly and worry-free.

Does Order Manager charge for every processed order?

We support all major online food ordering services including Uber Eats, Deliveroo, and Just Eat. We’re adding more every day, so check out our Integrations page for more information.

What delivery services does Order Manager support?

Getting started is fast and easy and can typically be accomplished in a few days! If you’re ready to get started, click here.

How long does it take to receive the tablet and / or printer?

Feel free to keep them charged and stowed away should you ever need them again. But maybe the bigger question is… what are you going to do with all of that newly recovered counter space?!

What should I do with all of the tablets that my online food ordering services sent me?

Absolutely. New call-in or walk-up orders? You can create an order for delivery or customer pickup right from Order Manager.

Otter lets you pause storefronts to temporarily disable ordering. All set? Unpause with a tap. If you’re only out of an ingredient or two, you can adjust item availability to temporarily remove them from your online menus across platforms.

How do I temporarily pause my store or a menu item?

Once you integrate your delivery services with Otter, any changes you make to your menu are seamlessly pushed out to all platforms, ensuring consistency that helps your customers order with confidence.

How does Otter’s menu management solution sync across all delivery apps?

Select the items you’d like to update. Mark them as either Available, Unavailable today, or Unavailable indefinitely. Click Publish to update your menu across all your delivery services.

Yes—Go to your Items tab and click Edit item. Click on Mixed availability and select one or multiple locations, then hit Publish.

Can I delete an item from one menu but save it on another?

A modifier is what you use to add extra items to an order. For example, fries and drinks are typical modifiers to a burger order.

Promotions roll out on a daily basis and are chosen based on consumer trends within a restaurant’s location. They get smarter over time as they learn your restaurant’s customer base and analyse what’s been most effective in order to produce high-performing, personalised restaurant marketing campaigns.

Growth mode selects promotions that will maximize your total order volume. This is the most aggressive mode, focusing on bringing in new customers as well as offering promotions with larger discounts.

Balanced mode selects promotions that provide customers with the incentive to order while keeping profit margins in mind. This mode is less aggressive, maximizing take home pay while still increasing order volume.


Custom mode provides additional control over your promotion strategy, allowing you to select the type of promotions you want to run as well as the aggression level.

What’s the difference between Growth, Balanced, and Custom modes?

Promoted sales, payout, discounts, ROI, total order volume, promotion types, store ranking, and average order volume.

No, you can update your promotion strategy at any time to compare effectiveness and choose the best setup that works for your business.

Am I locked in for a certain time period after activating a promo?

No, Financials provides aggregated payout views for different locations so restaurant owners can check against their records and understand their payouts—it complements records but does not replace them.

Is Otter Financials a replacement for my bookkeeping?

Yes, click the Export button in the upper right-hand corner of your dashboard to export as CSV or XLSX.

As accurate as the sources you’ve integrated. Financials aggregates data from your delivery platforms, helping you see the big picture while tracking expenditures like taxes.

A computer or smart TV. Chromecast is a popular option for its portability and price.

Couriers and pickup customers can check themselves in via QR code or a tablet near the entrance. Once checked in, the kitchen is notified automatically.

Yes, you can toggle the order type, delivery partner logo, customer name, order ID, channel groupings, and check-in status.

Discover better restaurant management with no risks and no commitments.

FAQs

General

Otter Dashboard

Order Manager

Menu Manager

Promotions

Financials

Handoffs